Better World StrategY
Executive coaching and workshops for leaders navigating critical challenges.
Bring me your biggest problems.
Let's turn them into your clearest wins.
Most organizations wrestle with strategic, cultural, or operational challenges. Do any of these sound familiar?
🔸The team is burning out, leadership isn't aligned, and progress is too slow.
🔸Revenue or funding are unpredictable, and planning is a challenge.
🔸Strategy is outdated or unfollowed, and we need a new direction.
🔸Priorities keep shifting, distracting us from what matters to stakeholders.
🔸Role clarity, feedback, and core values are missing, affecting morale.
Erik J. Reker
BWS Founder and Executive Leadership Coach
Harvard Business School Certified Strategist
Let's turn this around. Your organization deserves access to the same proven frameworks used by the world's most successful corporations. I help solve your team’s toughest problems, without slowing progress.
You have the expertise and passion to make the world a better place. I have 25+ years solving complex problems, including 16 at Microsoft, and I want to help.
You're leading a business or nonprofit team of 10 to 1,000 people. And the challenges in front of you keep outrunning the time you have to solve them. I'm an executive coach, mentor, and organizational strategist, and I can help you turn this around. Reach out to learn how.
Ask me about a free, tailored 90-minute workshop to select organizations.
21st Century Chinese Culture Association
A Washington based cultural nonprofit built its full strategy foundation, values, vision, mission, and strategic differentiators, plus grant opportunities to help fund what's next, in a 6-week engagement.
Organizations I've helped
Blue Learning Language Academy
A family-run language school in Mazatlán, got a full strategic plan and roadmap to modernize, build a digital presence, and expand internationally without losing what made it work in the first place.
Teapot Vegetarian Restaurant
A restaurant owner ready to retire and close up shop got the coaching and strategic planning needed to do it responsibly, on his own terms, while respecting his loyal customers and partners.
Microsoft
Collaborated on strategy design and operational frameworks, hosting offsites and leading virtual teams for teams including Azure's Fast Track program, Azure Reliability, and the Microsoft Store and Commercial Marketplace organizations.
INGO Female Transporters
A Uganda based, women-centered mobility company built its first end-to-end strategy in a focused workshop, from vision & mission through the OKRs and initiatives it now runs on.
GLEAM
Provided strategic guidance to CXP GLEAM, an employee resource chapter at Microsoft ensuring LGBTQIA+ employees have the support and voice to shape decision-making and bring their authentic selves to work.
Why Better World Strategy?
You get me, not a team.
Every engagement runs directly with me, from kickoff to close. No handoffs to junior associates.
Corporate rigor, mission-driven pricing
Proven frameworks and methods used by successful companies, priced with a sliding scale so budget size doesn't decide who gets access.
Continued partnership, long after the engagement
The engagement has a close date. My attention to your success doesn't. I keep checking in after the formal work wraps.
I give back.
A portion of every engagement's proceeds goes to causes I care about, including climate action, animal rescue, and support services for people.
Testimonials
Co-founder, 21st Century Chinese Culture Association
Blue Learning Language Academy
Yuan Wen
Brissia Covarrubias
"Erik helped us turn goals that once felt like dreams into clear, reachable objectives we are already working toward. Every session was thoughtful, efficient, and strategic, and he always encouraged us to believe in ourselves. Erik is kind, highly professional, and genuinely committed to making a difference, both for his clients and for the world. I highly recommend him."
Co-founder, 21st Century Chinese Culture Association
Co-founder, 21st Century Chinese Culture Association
Yuan Wen
Yuan Wen
"Erik is a values-driven, highly professional strategic thinker with an exceptional ability to identify key leverage points and organize resources for scale. His strength is strategic architecture: helping leaders see the big picture, clarify priorities, connect resources and opportunities, and design a path for significant growth."
Principal, Organizational Development and Change Manager
Principal, Organizational Development and Change Manager
Katerina Nikolova
Katerina Nikolova
"If you're looking for someone who can shape strategy and build the culture to sustain it, Erik is exactly that person. He builds trust and holds the big picture without losing sight of execution."
Ricardo Villalobos
Senior Director, Customer Executive Advisor
Ricardo Villalobos
"Erik is a caring and passionate leader who helped us transition into a more open, tolerant, and diverse culture. This directly translated into tangible results."
David Mattingley
David Mattingley
Sr. Technical Program Manager, Azure Reliability
Sr. Technical Program Manager, Azure Reliability
"Erik has a gift for bringing clarity to teams that are overwhelmed and misaligned... His approach is thoughtful, human-centered, and practical."
James Pickell
James Pickell
Principal Technical PM, Azure Marketplace
Principal Technical PM, Azure Marketplace
"I recommend him without hesitation. Better World Strategy is a natural extension of how Erik has always operated; I would point any mission-driven team his way."
Ways We Can Work Together
I bring a collaborative and fun approach that drives measurable results.
You bring your biggest problems for us to solve together.
For assessment, gaining knowledge, and building skills your team can use right away.
For tailored, one-to-one partnership to sharpen how you lead, decide, and drive impact.
For fixing leadership team misalignment and solving your most critical challenges quickly.
For collaboratively designing, building, and launching game-changing strategy end-to-end.
Get perspective on where your organization stands in 7 minutes, and request a full, custom analysis in 1 business day.
☝️ Click to explore all service options in detail.
Contact me
Every organization comes with different needs. I'll meet you where you're at, with a sliding scale for mission-driven organizations. No sales pitches and no pressure.
I'm looking forward to meeting you!