Mission
Turn the big ideas of mission-driven organizations into impact, positive culture, and growth, through consultation, coaching, and teaching.
About Better World Strategy
Vision
A future where mission-driven organizations have the strategy and culture to turn purpose into momentum, attracting the partners and funders who believe in them.
Giving BACK
🐾 Better World Strategy donates a portion of proceeds to nonprofit environmental protection and animal rescue organizations.
🏳️🌈 Proudly, Better World Strategy is an LGBTQ+ founded and managed firm that celebrates diversity and inclusion.
Experience to Serve Your Team
Based in Seattle, I work remotely serving mission-driven teams worldwide.
For more than 25 years, I've helped organizations large and small turn strategy into action, building the governance models, planning rhythms, and team structures that keep complex teams moving in the same direction. Sixteen of those years were spent solving high-stakes strategy and business operations challenges within Microsoft's complex, matrixed environment, work that sharpened my ability to bring clarity and structure to even the most challenging organizational landscapes.
Now I'm bringing that same toolkit to organizations working for a better world. Too many mission-driven teams are doing vital work without the clarity, structure, or support they deserve. Better World Strategy helps you move from overwhelm to focus, so your team has the direction and confidence to create the impact you're already working so hard for.
Whether I'm consulting, coaching, or training, I bring a people-centered approach that's both enjoyable and effective, because good work should feel good too.
When I'm not working, you'll find me traveling, exploring new cultures, supporting animal rescue, or out in the wilderness, all things that keep me grounded in why this work matters.
Let's talk about what's next for your team.
Erik J. Reker
Founder & Principal Strategist
Organizations I've Helped
To these organizations, thank you for the partnerships and opportunities to help.
- Blue Learning Language Academy
- Microsoft FastTrack for Azure
- Microsoft Azure Reliability
- Microsoft Store and Commercial Marketplaces
- Microsoft E-Commerce Operations
- GLEAM (global LGBTQ+ resource group)
- Unigard Insurance Group
- Seattle Humane volunteer and contributor