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My Mission

I help your team to turn big ideas into powerful impact plans, improve culture, and accelerate achievement through meaningful consultations and resources that are actuall useful.

About Better World Strategy

Your Vision

A future where your organization thrives through the meaningful good it creates, inspiring customers, partners, and funders to invest in your success and growth.

Experience to Serve Your Organization

In Seattle, I operate nationwide in the United States.

I’ve spent more than 25 years helping large organizations navigate complex challenges, building operating models and aligning strategies for real impact. Now I'm turning my attention to helping organizations working for a better world. I offer human‑centered guidance, helping teams large and small achieve their goals.

Better World Strategy exists because too many mission‑driven teams are doing vital work without the resources, clarity, structure, or support they deserve. I built this practice to help organizations move from overwhelm and good intentions to focus, alignment, and meaningful progress. At its core, Better World Strategy is about giving teams the confidence and direction they need to create the better world you're working so hard for, and that the communities you serve deserve.

My passions include travel and culture, animal rescue, wilderness, and climate justice.

How can I serve you?

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Erik J. Reker
Founder & Principal Consultant

Featured Service

  • Richard Hugo House
  • Blue Learning Language Academy
  • Microsoft FastTrack for Azure
  • Microsoft Azure Reliability
  • Microsoft Commercial Marketplace Services
  • Microsoft E-Commerce Fraud Operations
  • CXP GLEAM (global LGBTQ+ resource group)
  • Unigard Insurance Group
  • Seattle Humane volunteer and contributor

🐾  Better World Strategy donates a portion of proceeds to nonprofit animal rescue organizations.

🏳️‍🌈  Proudly, Better World Strategy is an LGBTQ+ founded and managed firm.

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