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A Quick Introduction

Discover the value Better World Strategy brings, and why after 25 years in corporate life I built my consulting practice for mission-driven teams like yours.

BWS - Homepage Intro.mp4

Erik J. Reker

Founder & Principal Strategist 

Experience to Serve Your Team

Solving your toughest challenges is what I love doing.

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I'm a Harvard Business School Certified Strategist known for solving "Big Rock" problems, bringing creativity and experience to help mission-driven businesses and nonprofit teams solve tough challenges.

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Based in Seattle, I work remotely serving organizations worldwide.

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For more than 25 years, I've helped organizations large and small turn problems into solutions, and strategy into action, building the governance models, planning rhythms, and team structures that complex teams move in the right direction. Sixteen of those years were spent solving high-stakes strategy and business operations challenges within Microsoft's complex, matrixed environment, work that sharpened my ability to bring clarity and structure to even the most challenging organizational landscapes.

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Too many mission-driven teams are doing vital work without the clarity, structure, or support they deserve. So I'm bringing that same toolkit to organizations working for a better world.

 

I help solve your toughest strategic and operational challenges, so your team can create the impact you were always meant to have.

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Whether I'm consulting, coaching, or training, I bring a people-centered approach that's both enjoyable and effective, because good work should feel good too.

 

When I'm not working, you'll find me traveling, exploring new cultures, supporting animal rescue, or out in the wilderness, all things that keep me grounded in why this work matters.

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Let's talk about what's next for your team.

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About Me Image 2.png

Erik J. Reker

HBS Certified Strategist

Founder & Principal Strategist 

Vision, Mission, and Core Values

Vision

A world where business and nonprofit teams doing good work have the same strategic clarity and healthy culture as the world's most successful companies, so their best ideas turn into real momentum and lasting impact.

Mission

BWS helps leaders of business and nonprofit teams turn their toughest challenges into their clearest wins through executive coaching, workshops, and hands-on strategy work, bringing proven corporate frameworks and a people-centered approach.

Giving Back

🐾 A portion of proceeds supports nonprofit environmental protection and animal rescue.
🏳️‍🌈 Proudly LGBTQ+ founded, celebrating diversity and inclusion.

Integrity

I say what's true, not just what's easy to hear.

True Partnership

I build with you, not just for you.

Full Effort

I give the effort that isn't required, not just the effort that is expected.

LEAD WITH Humility

I keep learning, not just teaching.

Results Matter

I chase real-world outcomes, not just activity.

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